Volkswagen Crafter Chassis Cab

Print, Digital

To promote the new Crafter Chassis Cab, Volkswagen needed a “crafty” piece of communication to engage with their audience.

The design reflects the tag line, ‘Craft it for your business’ and promotes the versatility of the vehicle, using pen-drawn illustrations to indicate the different uses for the chassis cab.

This idea was developed into a creative direct mail piece that used QR technology to connect the user to the Crafter Conversion hub on the Volkswagen website and also followed up with a range of emails.

Produced: Proximity London
Skills: Design, illustration

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