Digital CRM, direct mail, social posts

IKEA is a retail giant who targets a wide range of customers with data-driven specific content.

The high volume of campaigns requires rapid turn-around, attention to detail, and strategic thinking to create multiple variants of each campaign.

All seasonal and event-based CRM campaigns for IKEA FAMILY members must feel different, yet consistent while adhering to firm brand guidelines.

Produced: Proximity London
Skills: Design, retouching

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